Latest Trends and Development in Hotel Business
- ms3304dealer
- Oct 6, 2017
- 2 min read
[Source: http://www.eng.hotelschool.lv/partners-and-accreditation.html]
The lodging industry is becoming more and more competitive. In order to stand out from the competitors and attract more customers, hotels have adopted various new strategies in their operations. Let's have a closer look of the latest trends of the hotel industry!
Smart Hotel
Nowadays, a number of hotels start to make use of state-of-the-art technologies to differentiate themselves. For instance, Wynn Las Vegas partnered with Amazon to equip the Amazon Echo, an AI-powered smart speaker, in all their hotel rooms. Guests at Wynn Las Vegas can control all the room settings, including lighting, air-conditioning, curtains and television, by using voice command. It can add value to guests’ accommodation experience as such technology provides convenience and exhilaration to them.
[Source: https://skift.com/2016/12/15/wynn-las-vegas-bets-big-on-amazon-echo-and-voice-activated-rooms/]
Brands-established hotels
More and more luxury brands establish hotel chains. A famous fashion brand, Karl Lagerfeld is going to open a hotel in Macau. Meanwhile, West Elm, a Brooklyn-born artisan furniture store will open a chain across the US. It will allow guests to purchase their furniture showcased in the hotel. An American luxury watch brand, Shinola, will also open a hotel in the US.
[Source: http://www.detroitnews.com/picture-gallery/news/local/detroit-city/2017/11/21/renderings-of-the-shinola-hotel/107920682/]
“Build your own hotel”
A travel company, Black Tomato, announced Blink, a charged service which allows people to ‘design their own luxury temporary accommodation in locations that are so private, pristine and untouched that no one else will have stayed there before in the same way.’ This type of hotel is uniquely made according to guests’ specified requests. The hotel is private and nobody else can trace it.
[Source: https://www.iol.co.za/business-report/design-your-own-pop-up-hotel-7102378]
Learning Reflection
Nowadays more and more hotels try to put effort on differentiating themselves from others. I think the technologies that Wynn Las Vegas uses is pretty impressive. Wynn is the pioneer in the lodging industry to utilize Artificial Intelligence by partnering with Amazon. By doing so, Wynn can offer even better experience to their guests, so that they can have unique selling points to increase their occupancy percentage.
Reference
[1] 11 hotel trends for 2017. Retrieved October 10, 2017, from http://www.telegraph.co.uk/travel/hotels/articles/hotel-trends-for-2017/
[2] 10 Hotel Trends That Will Shape Guest Experience in 2017. Retrieved from: https://skift.com/2017/01/03/10-hotel-trends-that-will-shape-guest-experience-in-2017/
Comments