Successful Strategies of Operating Gaming Entertainment
- ms3304dealer
- Nov 29, 2017
- 3 min read
[Source: https://www.sevenfeathers.com]
When it comes to the gaming entertainment, it is not surprising that most people would think of ‘casinos’, ‘gambling’ and even ‘money’. It may also be a mysterious and tempting world for those who have never entered the gaming places before. However, don’t worry! After reading the following article, you may know more about this industry.
1. All-round Facilities
Most of the gaming entertainments have created themselves as a all-round leisure resort instead of solely including the casinos for gambling. Many of the gaming entertainments in Macau are operated in large scale, including facilities like casinos, hotels, shopping malls, food plazas, exhibition & convention centers and even theme parks. Such a entertainment convergence is a trend as the target customers are no longer the gamblers but all the members from a family.
[Source: http://www.galaxyentertainment.com/en/properties/galaxy-macau]
In order to stand out from the crowd in the gaming entertainment industry, different entertainment companies try to add some special features in their facilities and create their own selling points. For example, some facilities are theme-based. Sands Cotai Central uses rainforest as theme. However, the most famous one is The Venetian Macao which uses the Venice as the basic theme, with numerous arch bridges, canals and rocky roads found inside the building. People can even pay to travel along the canals by sitting on the Gondola.
[Source: https://www.justgola.com/a/sands-cotai-central-2664077]
[Source: http://ppcorn.com/us/top-8-extravagant-casino-resorts-world/]
As mentioned above, the target customers are families. Therefore, the entertainment companies have included places and activities that suit the needs of guests at all ages. For the children and kids, playgrounds and theme parks such as Kids’ City at City of Dreams and the Planet J at Sands Cotai Central are provided for them to enjoy the time there.
[Source: http://www.cityofdreamsmacau.com/en/entertainment/detail/kids-city]
[Source: http://www.etcconnect.com/About/News/Macau-s-Planet-J-comes-alive-with-x7-color.aspx]
Moreover, live performances are famous in Macau’s gaming entertainment. Among numerous shows, The House of Dancing Water shown in City of Dream is the most renowned as the show combines acrobatic elements and original acts, with a well-designed stage that transforms into different sets. Last but not least, the world’s highest figure-8 ferris wheel, named as the Golden Wheel, is located in Studio City Macau. All the guests can therefore admire the magnificent view of Macau 130 meters up in the air.
[Source: http://www.thehouseofdancingwatermedia.com/?page_id=523]
[Source: http://www.studiocity-macau.com]
2. Free Transportation
Accessibility is a critical thing to attract customers to visit. Therefore, most of the casino in Macau such as The Venetian Macao, Galaxy Macau, Sands Cotai Central and City of Dreams have provided complimentary round-trip shuttle bus service in high frequency between the casinos and major sites including ferry terminal, airport and border gate. Better still, some shuttle buses even offer free wifi for passengers to enjoy it on the way. This kind of free transportation service can thus attract visitors to come as well as to encourage them to spend a fortune in the casinos.
[Source: https://www.venetianmacao.com/macau-guide/practical-information.html]
3. Lucky Draw
Lucky draw is actually a kind of special promotion which guests are encouraged to spend more in the casinos in the hope of winning a handsome amount of bonus. Take Sands Cotai Central as an example, lucky draw is held from time to time for its members to join. The rule of the lucky draw is that guests can earn points by playing the games in the Sands Macau Casino during a specified period. After that, they can redeem for a lucky draw ticket for every one hundred points accumulated. The casinos would usually set an attractive amount of cash dollar as the prize, thereby luring their customers to take a change by spending a great amount in advance.
[Source: https://www.sandsrewards.com/now-src/slot-lucky-draw.html]
Learning Reflection
This week research again widens my horizon as I know more about the details of the gaming entertainment industry. Although operating the gaming entertainment is a lucrative business, I realize that the operation involved is certainly not that easy, especially in such a fierce competitive business environment in Macau. It is surprising that the entertainment companies can create a large number of special features and offer many supporting services to meet the needs of most customers and therefore successfully attract them to come. After doing the research, I am now eager to travel to Macau to visit the gaming entertainment facilities one by one!
References
[1] Sands Cotai Central.(2017). Retrieved from: https://www.sandscotaicentral.com
[2] City of Dreams.(2017). Retrieved from: http://www.cityofdreamsmacau.com/en
[3] Studio City Macau. (2017). Retrieved from:http://www.studiocity-macau.com
[4] Galaxy Macau. (2017). Retrieved from: https://www.galaxymacau.com/en/
[5] The Venetian Macao.(2017). Retrieved from: https://www.venetianmacao.com
[6] Sands Rewards. (2017). Retrieved from: https://hk.sandsrewards.com/index-hk.html
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